A Rant against Rudolf the Red-nosed Reindeer

I understand that Rudolph the Red-nosed Reindeer is a local classic and children's favorite. I have never liked it, partly because it usurps air space better devoted to herald angels, and partly because there is something quite warped in the story line.

What exactly is the life lesson that kids are getting here?
At first, it looks good. A bullied underdog, or rather under-deer is recognized for his special gift and becomes a hero. So far, so good.

But then we get this line: "Then all the reindeer loved him"
Really! Our boy is famous and now all his former tormentors want to be his friend? This is supposed to be the happy ending? What does this teach children about the nature of friendship?

A true friend stands by you while you are being bullied, he does not do a sudden turnaround because some higher authority decides you have some use. YUCK.